Typography Basics

Typography affects readability, professionalism, and the feel of your website. The right fonts can make a template look modern, clean, and easy to navigate.

Typography affects readability, professionalism, and the feel of your website. The right fonts can make a template look modern, clean, and easy to navigate.

1. Choose Readable Fonts

  • Sans-serif fonts: (Roboto, Open Sans, Lato) for modern, clean looks.
  • Serif fonts: (Merriweather, Playfair Display) for a traditional, professional style.

2. Pair Fonts Correctly

Use one font for headings and another for body text. It is best to avoid using more than 2–3 fonts on a single page to maintain a cohesive design.

3. Use Proper Hierarchy

Headings (H1–H3) should be distinct in size and weight to help users scan the page. Your body text should remain consistent for readability throughout the site.

4. Consider Line Height & Spacing

Use a 1.4–1.6 line height for paragraphs to ensure they are easy to read. Add enough spacing between sections to provide visual breathing room and prevent clutter.

5. Match Fonts to Your Brand

  • Creative sites: Playful fonts can add personality.
  • Corporate sites: Use minimalist, professional fonts.

6. Tools for Typography

Google Fonts Font Pair (fontpair.co) Typewolf
Conclusion

Typography isn’t just aesthetic — it’s functional. A well-chosen typeface enhances the template’s usability and strengthens your brand identity.

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