Learn how to fully optimise your Google Business Profile to appear in local search results and Google Maps for more enquiries.
Google Business Profile (formerly Google My Business) is a free tool that controls how your business appears in Google Search and Maps. Start by claiming and verifying your listing if you haven't already — Google will send a postcard with a verification code to your business address. Once verified, complete every section of your profile: business name, category, address, phone number, website URL, and opening hours.
Choose the most accurate primary category for your business — this is the most important ranking factor for local search. Add secondary categories for additional services you offer. Write a detailed business description using relevant keywords naturally. Upload high-quality photos of your premises, team, and work — profiles with photos receive significantly more clicks. Use the 'Posts' feature to share offers, news, and updates regularly to keep your profile active.
Reviews are a critical factor in local search rankings and customer trust. Respond to every review — thank positive reviewers and address negative ones professionally and constructively. Monitor the Q&A section of your profile and answer questions promptly. Set up Google Business Profile messaging so customers can contact you directly through Search and Maps.
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